This year marks five years since TrueLabel was founded – a milestone that gives us a moment to reflect not only on where we are now, but how far we’ve come.
What started as a bold idea in a rapidly evolving market that has grown into a full-service iGaming platform supporting dozens of casino brands across the globe. Over the last half-decade, we’ve weathered regulatory shifts, embraced technological change, and grown together with our partners – always with one goal in mind: to help operators launch and scale online casinos with confidence.
When TrueLabel launched in May 2020, the online casino space was already competitive, but the real growth was still ahead. We saw an opportunity: to not only provide technology, but to become a long-term strategic partner for those entering or expanding within the iGaming market.
Over the past five years, we’ve launched numerous successful casino brands, forged robust integrations with leading game and payment providers, and expanded our footprint across Europe, Latin America, and parts of Asia. Today, our platform supports both white-label and turnkey models – along with a standalone Crypto Casino solution – offering the kind of flexibility that comes from truly listening to what operators need.
Each year brought new challenges – and new learning curves. From shifting compliance demands to surging mobile traffic and the rise of personalisation, we’ve had to stay agile and proactive. Rather than chasing every trend, we focused on creating a product that is:
What makes me most proud is that we don’t just build a platform – we build trust. Many of our earliest clients are still with us today, and their continued growth is the best proof of concept we could ask for.
Five years in, it’s clear that launching an online casino isn’t just about speed or software – it’s about execution and endurance. Operators who succeed understand their audience, choose their markets wisely, and commit to building a loyal player base.
We’ve seen that the biggest pitfalls are often avoidable: launching without a retention strategy, underestimating compliance, or overcomplicating the product in its early stages. At TrueLabel, we actively guide our partners to avoid these mistakes – not because we know better, but because we’ve seen the patterns up close, time and again.
What truly sets us apart is our long-term approach. We don’t believe in one-time projects. Our team is invested in the success of every partner – whether they’re launching a niche local brand or scaling across continents. That means strategic support, tech adaptability, and constant iteration based on real-world performance.
Looking back, one of the best decisions we made was to treat each client not just as a customer, but as a partner. That mindset shaped everything: our onboarding process, our account management model, our tech roadmap – and ultimately, our reputation.
Because at the heart of our work is a simple belief: the client’s success comes first. It’s what drives every product update, every strategic decision, and every partnership we build.
As we celebrate five years, we’re not slowing down. The iGaming space is only becoming more complex – with tighter regulations, more demanding users, and rising expectations for security, fairness, and innovation.
That’s why we’re doubling down on what has worked for us so far: investing in smart personalisation tools, expanding our regulatory knowledge base, and making our platform even more flexible and efficient for both newcomers and seasoned operators.
The past five years have taught us a lot – but they’ve also shown us that TrueLabel’s real strength lies in adaptability, honesty, and shared success. We’re proud of what we’ve achieved, and we’re even more excited about what’s next.
Here’s to the journey ahead – and to every partner who’s helped us reach this point.
