Navigating the iGaming Landscape: Choosing Between White Label and Turnkey in 2024

In the dynamic world of iGaming, where decent opportunities coexist with lots of weird stuff, selecting the appropriate operational model is pivotal for your business’s success. There was a time when custom software ruled the roost, but it brought its fair share of headaches for many operators. The market has evolved, favoring compromises that offer flexibility, easy operation, and quick setup. White Label and Turnkey solutions have emerged as the primary options for most market players when establishing their iGaming ventures. In this guide, we will delve into the intricacies of both, providing insights to help you make an informed decision aligned with the unique needs of your project.

Understanding White Label

A White Label solution functions as a pre-packaged store for your online casino, providing a fully developed platform that can be branded as your own. Key components of White Label solutions include: 

  • Core Platform: Encompassing the essential infrastructure of your online casino, this includes gaming software, payment systems, and user management functionalities.
  • Basic Design: White Label solutions often suggest generic templates that can be customized with your branding elements, allowing for a degree of visual uniqueness.
  • Licensing and Compliance: White Label solutions come with pre-existing licenses, significantly reducing the legal burden on your end.
  • Content and Payments: Instead of establishing relationships with each game supplier and managing the payment gateway, a White Label solution streamlines the process with minimal signatures required to start operations.
  • Facilitation: Achieving a distinctive brand identity may be challenging without a clear plan developed in collaboration with your solution provider, emphasizing the importance of smooth communication.

The Turnkey Advantage

Turnkey solutions typically require more time for setup and necessitate maintaining your own license, along with agreements with payment providers and game suppliers. Turnkey solutions offer a more tailor-made approach, often preferred by experienced operators seeking a foundation for further growth. Key features of Turnkey solutions include:

  • Custom Development: Built from the ground up to meet specific requirements, Turnkey projects ensure a unique and differentiated gaming experience for players.
  • Full Creative Control: With Turnkey solutions, you have complete control over design, features, and user interface, allowing you to craft a setup that aligns seamlessly with your brand identity.
  •  Scalability: Designed to be scalable, Turnkey solutions enable your platform to grow and adapt organically as your business expands.

Choosing the Right Partner

TrueLabel’s solutions favorably combine quick setup and unparalleled customization — no matter if it’s a White Label or Turnkey. Our White Label solution not only provides the quickest route to launch but stands out for its rich set of custom features, delivering capabilities traditionally exclusive to Turnkey solutions. Meanwhile, a Turnkey setup via TrueLabel is our powerhouse, allowing us to maintain projects of advanced scale and complexity. This distinctive blend empowers our clients to swiftly initiate their ventures, offering flexibility beyond industry norms. Here’s why else TrueLabel excels in the iGaming industry:

  • Boutique Approach: We provide personalized service to each client, from initial consultation to ongoing support, ensuring a smooth and profitable operation throughout your iGaming journey.
  • Cutting-edge Technology: Committed to using the latest technology, TrueLabel ensures that your platform remains at the forefront of the rapidly evolving iGaming industry.
  • Regulatory Compliance: Strong emphasis on legal adherence provides peace of mind as you navigate the complex regulatory landscape of iGaming.
  • Payments and Content: Our payment gateway will address your most critical inquiries as an operator, while our game hub provides instant access to a vast array of top-tier titles. Above this, we offer a range of seamless sportsbook APIs to complete your iGaming offering.

Choosing between White Label and Turnkey solutions is a strategic decision that significantly impacts the success of your iGaming venture. Our team has years of expertise in the online casino industry, providing both types of solutions that seamlessly blend speed, efficiency, and customization. Trust TrueLabel to empower your business and position you at the forefront of the iGaming market. 

For further inquiries and personalized consultation, please do not hesitate to reach out to our dedicated team at